Cater to Your Audience!

Traffic lights in the ground help phone zombies avoid traffic

Full Story: Mashable via emergentfutures                                                                       

Cater to Your Audience!

This story perfectly illustrates the concept of communicating with your audience the way they wanted to be communicated with. Expect ground level messaging and marketing to grow over time.

Let Your Workers Try Different Tools

                                                          
thoughtblazers’ take
LET YOUR WORKERS TRY DIFFERENT TOOLS
Let your employees try different tools and resources. Don’t assume you know what will work for them and what won’t. A lot of successful change management comes from trial and error.

Source: explosm.net