laughingsquid: Stunning 3D Animated Visualization of a Kung Fu...

from: laughingsquid:

Stunning 3D Animated Visualization of a Kung Fu Master’s Fluid Movements

                                               Visual Echoes in 3D: New Ways to Tell a Story
thoughtblazers’ commentary
The 4 minute investment to watch this masterpiece of 3D visual echoes is so worth it. Watch for this medium to grow in marketing pieces designed to show flow and motion in new, unique ways.

#VisualEchoes

Cater to Your Audience!

Traffic lights in the ground help phone zombies avoid traffic

Full Story: Mashable via emergentfutures                                                                       

Cater to Your Audience!

This story perfectly illustrates the concept of communicating with your audience the way they wanted to be communicated with. Expect ground level messaging and marketing to grow over time.

Genworth Goes to Hollywood for Age Simulation Suit to Market Insurance 

thoughtblazers' commentary
Genworth Financial Inc. has developed a suit simulating the physical effects associated with aging, designed to bring greater awareness of the need for Long Term Care Insurance.

The Genworth R70, billed as the first of its kind, is an age-simulation suit that Genworth says will “help raise awareness about the need for long-term care planning and educate the public on the physical effects associated with aging.”

The suit, according to the company, “provides consumers with a powerful experience, allowing them to understand and empathize with what it feels like to grow old.” 

The state-of-the-art helmet that is acoustically muffled, simulating age-related hearing loss. It also sports lenses that “simulate declines in vision plus the common vision disorders that occur with aging (e.g. glaucoma, cataracts, diabetic retinopathy, macular degeneration).” 

We think this is also state-of-the-art marketing that brings the virtual reality experience to a whole new level. Expect more of this type of marketing in the future as part of the "Wearable Revolution."

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Photo - Courtesy Genworth Financial
Genworth turns to Hollywood to develop age-simulation suit | Read the Article from BenefitsPro.com

Why Customers' Social Identity Matters

thoughtblazers' commentary
This fascinating study from Harvard Business Review delivers a very thought provoking conclusion: When it comes to a purchase, the group you identify with at the time of the transaction is a very important factor in your decision. The researches share stories on how marketers can either facilitate or actually create new social identities to get buyers in the right social mindset to purchase their products and services (does the annual Doritos Crash the Super Bowl contest ring a bell?).

Although the article is somewhat long, it is well worth it, as it can tell you how to create new social identities for buyers in just 20 minutes. I'm putting this one in the must read category.

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Image by Automotive Social Media Marketing (Creative Commons)
Why Customers' Social Identity Matters |

Read the article from Harvard Business Review

Exclusive Video: How Burberry Sells Trench Coats

Video courtesy of Fast Company http://youtu.be/WSLiLsQBMqg

thoughtblazers' take:
Angela Ahrendts shares how David beat Goliath when she was Burberry's CEO. Their winning approach included not going after mega-competitors head on, but rather looking at subset of the market and developing some unique ways to reach that population. You won't believe how much wisdom is jammed into a 2.5 minute video.

A Younger View of the Internet
thoughtblazers' take:
This article from Pew Research Center contains much more than facts about younger Americans' view of the Internet. It also shares stats on their community activities and what they do for entertainment. If you are looking to reach the younger generation, this article, as well as the additional research it references, is well worth the read.

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Younger Americans' View About the Internet
from Pew Research Center