thoughtblazers' commentary
Genworth Financial Inc. has developed a suit simulating the physical effects associated with aging, designed to bring greater awareness of the need for Long Term Care Insurance.
The Genworth R70, billed as the first of its kind, is an age-simulation suit that Genworth says will “help raise awareness about the need for long-term care planning and educate the public on the physical effects associated with aging.”
The suit, according to the company, “provides consumers with a powerful experience, allowing them to understand and empathize with what it feels like to grow old.”
The state-of-the-art helmet that is acoustically muffled, simulating age-related hearing loss. It also sports lenses that “simulate declines in vision plus the common vision disorders that occur with aging (e.g. glaucoma, cataracts, diabetic retinopathy, macular degeneration).”
We think this is also state-of-the-art marketing that brings the virtual reality experience to a whole new level. Expect more of this type of marketing in the future as part of the "Wearable Revolution."
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Photo - Courtesy Genworth Financial
Genworth turns to Hollywood to develop age-simulation suit | Read the Article from BenefitsPro.com
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