Exclusive Video: How Burberry Sells Trench Coats

Video courtesy of Fast Company http://youtu.be/WSLiLsQBMqg

thoughtblazers' take:
Angela Ahrendts shares how David beat Goliath when she was Burberry's CEO. Their winning approach included not going after mega-competitors head on, but rather looking at subset of the market and developing some unique ways to reach that population. You won't believe how much wisdom is jammed into a 2.5 minute video.